Coppa Di Gioia

An artisanal coffee brand whose name means “Cup of Joy” in Italian, designed to capture the spirit of Italy through flavor and architecture. The identity centers on a refined palette of terracotta, blue, and crème, paired with illustrated landmarks from three iconic cities Venice’s St. Mark’s Campanile, Milan’s Duomo, and Rome’s Colosseum. Each city’s design appears on both coffee bean bags (with all three illustrated) and espresso cans (featuring one landmark each), with flavors chosen to evoke the essence of that place. Created in Adobe Illustrator for branding and illustration, with Photoshop for presentation mock-ups and additional custom mockups styled by me. The process began with city selection and flavor pairing, followed by architectural illustration, color palette development, packaging layout design, and mockup creation. The result is a cohesive brand that blends Italy’s deep history of art and architecture with the sensory experience of coffee.